They often have an Xbox, Wii, Playstation or other TV-based video game unit at home.
They may also have a portable gaming unit such as the DS/DSi and other portable gadgets such as an i Pod. Others are college students or those who have joined the workforce in the last 5 years.
There is one type of customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer.
Their intent is to promote their brand and products to the demographic that overlaps with mobile game users.
These consulting assignments will come from advertising sponsorship relationships.
Different Forms Of Creative Writing - Business Marketing Plan Template
We will market to companies who are interested in embedding their brand and offers inside our games.There are two types of customers that define the demographics of mobile gamers: teens (including pre-teens) and young adults.For the purposes of this marketing plan example, we include teenagers age 18 and above as young adults.The primary difference between the two demographic segments is who provides the money for game purchases.Free mobile games: Games are available via instant download on their appropriate mobile platform (i.e., Apple’s Appstore for the i Phone).We release new games within two weeks of major news stories.For example, if a politician is involved in a scandal, we can leverage one of our current game architectures and customize it with the names of people involved in the scandal.We target two segments: mobile game users and organizations that want to reach them.In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences.We make games that are easy to play and have some connection with current pop culture news.MNG leverages our team’s software development experience to create timely games quickly.