Our team is committed to providing excellence in service to our clients and is an industry leader in each of the following digital marketing practice areas: For examples of our work, read through the following case studies: Integrated Digital Marketing Case Study: In order to take advantage of the holiday season, this B2C client partnered with Top Rank Marketing to develop a holiday campaign centered around a Holiday Gift Guide.
See how this campaign drove over an 800% increase in revenue.
Then, ZUJI used dynamic creative which showed personalized flight recommendations based on what the user had searched on.
So let’s say as an example, someone came to the site and looked for flight from Hong Kong to Singapore and searched for multiple dates in April.
Recently, we’ve covered the trends in display advertising as well as some of the issues which came up in 2015.
But in order to add some depth to our coverage of how display is changing and what you need to do to use it more effectively, it’s helpful to look at some recent case studies.
The problem Following a devastating, high-profile crash in December of 2014, Air Asia wanted to rebuild customer loyalty as a people-driven brand while achieving a return on ad spend through conversions.
As we’ve pointed out previously, display advertising is still one of the most popular ways to reach an audience in spite of the issues it will face in 2016.
ZUJI would then use both the destination data points and the fact that the person wanted to travel in April to customize an ad which gave prices for that flight during April.
The results ZUJI published results which said that it enjoyed a 14% increase in digital bookings and achieved a 100x return on ad spend.