Your business plan should present what a banker or venture capitalist expects to see, in the order they expect to see it in.
Following a standard business plan outline will keep you on track, and save you from botching your best chance at getting your business funded.
It is worth noting that these points are by no means exhaustive and are meant to serve only as examples.
The table is intended to provide you with a simple format upon which to base your business plan.
The format provides you with a framework for presenting your thoughts, ideas and strategies in a logical, consistent and coherent manner.
In other words the business plan format helps you to clarify your own ideas and present them clearly to others.
It should describe the organization of your business, and the key members of the management team, but it should also ground the reader with the nuts and bolts: when your company was founded, who is/are the owner(s), what state your company is registered in and where you do business, and when/if your company was incorporated.
Be sure to include summaries of your managers’ backgrounds and experience—these should act like brief resumes—and describe their functions with the company.
It communicates who you are, what you plan to do, and how you plan to do it. But, bear in mind, a business idea is will not invest in a startup or small business without a solid, written plan.
Investors want to know you have product-market fit, a solid team in place, and scalability—which is the ability to grow sales volume without proportional growth in headcount and fixed costs.