Your ending statement should tell the reader why you know your business will be a success.
The next thing to do is write your mission statement, which is often included in the executive summary.
The main theme of executive summary is to summarize main points of the document for the reader.
Include the main points of the business plan in a voice consistent with that of the language in the body of the plan.
If you are just starting out, be sure to get your employees in on the project of defining your mission. One way of doing this is to hold a brainstorming session where people just throw out words.
They’re usually stuck to the walls on post-it notes or written on a white board.
They want to know what’s going on in the company, but only want to read the highlights.
That’s why the executive summary is included in the first part of a business plan.
An effective executive summary maintains the same voice as the body of the business plan.
For example, if you use an exuberant and excited tone in describing your product, your executive summary should mirror this voice.