However, be sure to monitor the performance of group offers.
The revenue may not offset the cost of the ongoing price discount.
Pay-per-click (PPC) advertising: Pay-per-click campaigns are another way to become visible to new customers.
Effective implementation of PPC campaigns are known to drive significant targeted traffic to your website.
Group offers: This is an effective strategy for gaining exposure, especially with a new set of customers.
Offers could also be tailored to provide a permanent discount to important groups.
Knowing your audience and optimizing your website for keywords and phrases that potential customers would use in their online search is critical to being found on the Internet.
SEO is an ongoing process and to do it effectively takes time.
For people working outside of strategy departments the difference between strategic planning and long term planning might not be apparent.
There is however a marked contrast between the two, with both serving critical functions in the continued success of an organisation.