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You can include expected gross income or other financial predictions, but keep them grounded in reality.
For sales, focus on who will handle sales (and how you’ll train any outside help) and what tactics you’ll use to identify, attract, and convert leads.7.
Financial Summary Finish your business plan with information about your company’s financial health and future.
Although it’s the always the first element of a business plan, the executive summary is written last.
The one-page executive summary should include your mission statement, basics about when your company was founded and by whom, a description of your products or services, highlights of your growth so far, and a summary of how you want the business to grow.2.
Describe what your business does, how that satisfies a need in the marketplace, the specific types of customers you serve, and any competitive advantages that have made or will make you successful.3.
Market Analysis Now it’s time do a deep dive into your industry. What are the barriers you must overcome to compete and what opportunities you can take advantage of?You do this by presenting a concise, 1-sentence outline of the following information: A “big idea” statement that introduces why your company exists, what it does for your customers, and why it matters.A brief description of your company’s products or services, with a special emphasis on what makes them unique.I’m surprised by the number of entrepreneurs I meet who don’t have a business plan, or who have one that’s terribly outdated.Some people think a business plan is only necessary if you’re seeking investors or a loan.A business plan serves as a roadmap for the next three to five years of your company and should include these seven essential elements:1.Executive Summary Begin the document with a synopsis of the entire plan.This is where you identify and provide details about your target market (size, historical and forecasted growth rates, demographics, needs, purchasing trends, etc.), and determine what share of that market you can capture.4. Use this area to formulate a strategy to stand out from the crowd.5.Competitive Analysis Here you’ll assess the competitive landscape in your target market. Management & Operations Lay out how your company operates.Marketing and Sales Explain how you’ll find and create customers by defining your marketing and sales strategies.For marketing, discuss your communications strategy as well as how and where you’ll share your messaging.