Additionally, this course provides important decision-making framework for positioning and branding your practice.
Participants will leave this course having been introduced to the skills necessary to step into the world of physical therapy management.
It also allows you to focus the message that you send to prospective clients.
Your niche should overlap with your perfect patient.
This requires a clear strategic planning process, market analysis, quality improvement plan, and a solidified business plan.
PTs in this course will be introduced to these key principles and processes, and will see several examples from different types of practices across the US.
But telling patients you are out of network won't be the hardest part!
Rather, the most difficult aspect will probably be keeping tabs on all of the little things that go into running a business.
Your perfect patient should have characteristics that you enjoy working with.
For example, if you don’t like treating high school athletes, you shouldn’t speak to this group in your messaging.