Here are a couple of examples of statistics from an official SAT essay prompt, "Let There Be Dark" by Paul Bogard: Factual evidence can also be in the form of non-numerical information.Often, you'll see facts presented with references to the research study, survey, expert, or other source from which they're drawn.The dramatic procession of the Porcupine caribou herd was a once-in-a-lifetime wildlife spectacle.
People tend to put more faith in experiences if they can personally connect with the experiences (even though that doesn't actually affect how likely or not a statement is to be true).
In the example above, rather than discussing the statistics that support the creation of wildlife refuges, Jimmy Carter instead uses an anecdote about experiencing the wonder of nature to illustrate the same point—probably more effectively.
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These two types of evidence are Facts and Statistics and Anecdotes.
Employing statistics and facts to bolster one's argument is one of the most unassailable methods authors can use to build an argument.
By presenting information and facts, rather than just opinion and spin, Bogard empowers the reader to connect the dots on her own, which in turn gives the reader ownership over the argument and makes it more persuasive (since the reader is coming to the same conclusions on her own, rather than entirely relying on Bogard to tell her what to think).
Another form of evidence that is often used as an alternative to actual facts or statistics is the anecdote.