Understanding the core customer groups you will be serving is the first step to a sound business plan.
A restaurant must have a strong concept -- the total package of menu, décor and service that sets the operation apart from the myriad restaurant choices available to diners.
A popular restaurant franchise might move into a nearby location.
The cost of seafood could go up substantially, causing you to need to revise your menu.
Become a part of your community by sponsoring sports or cultural events.
Think ahead about what might happen to negatively affect the performance of your restaurant, and devise strategies to cope with these developments.
These points of differentiation are what you will emphasize in your marketing campaign.
Your concept will suggest many of the design elements, including style of tables and chairs, color scheme and artwork.
Knowing what you would do to address these issues can save you time -- and money -- when they occur.
Key variables in the revenue forecast are the percentage of seats that are occupied, the average expenditure per customer and the number of times the table is turned each day.