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tietojärjestelmät; information systems; tietämyksenhallinta; knowledge management; internet; internet; tunnusluvut; financial ratios; mittarit; ratings; arviointi; evaluation; ekonometria; econometrics; tietotalous; knowledge economy Objectives of the Study: The unique measurability of websites allows the collection of detailed information about the behavior and characteristics of website visitors.
This thesis examines the value of different web metrics based on the behavior of website visitors.The framework forms the basis for the case study conducted in this thesis.The case study examines one corporate website by following fourteen different web metrics during a period of six months.Academic background and methodology: This thesis draws from the field of web analytics.Based on the previous work on the field, a new framework for the role of web metrics analysis in website development is presented. Essay about mother tongue public and private languages. Reasons why you deserve a scholarship essay explaining. Good introduction essay Best essay helper global warming. Jake lahut thesis an essay about spirit bear statement. The successful identification of relevant key metrics suggests that the framework proposed in this study can be used as the basis for web metrics analysis.Based on the results of the case study, this thesis proposes that in addition to aggregated metrics, segmented web metrics are needed in order to achieve a more diverse view of the web users.